(BTW, Cocaine Bear earned $28.4m opening weekend on a ~$35m budget.) Alamo Drafthouse’s Cocaine Bear party featured an agility course and themed food.Warehouse Cinemas sold 1.4k $5 tickets to a “pajamas and popcorn” screening of 1988’s The Land Before Time.… doesn’t have to include visually spectacular blockbusters - it just needs to be social and fun: In 2022, 15% of domestic ticket sales were for premium screenings.Ī Chicago-area theater is building a “Super EMX” auditorium featuring a 96-foot-wide screen and heated recliners so you can really be blown away by Avatar 3. Consumers need more incentives than mediocre, overpriced popcorn.īetter sound and visuals, comfier seating, elevated food menus, and cocktails help. Why? We can watch almost anything we want at home in our pajamas now. Instead, new theatres have 12-16 screens, while old ones are converting space into arcades, bowling alleys, and bars. Rolando Rodriguez, chairman of the National Association of Theatre Owners, told CNBC that the 30-screen megaplex is out.

Mega plex theaters